Impact of Global Streaming Platforms on Television Production

The television industry is facing new challenges when adapting to the current streaming ‎culture and exploring possibilities of digital distribution. Global services are perceived as a‎ major source audiovisual entertainment in various countries regardless cultural national‎ heritage viewers thus market competition has immensely increased. This paper focuses on ‎influence global video-on-demand (VOD) production a national scale. The‎ emphasis audience transferring into environment – this ‎is an opportunity for appear more competitive while drawing its unique‎ knowledge audience. case study demonstrates how ‎Czech Republic example strongly nationally oriented whose evolvement impacted by‎ presence platforms such Netflix or HBO Max. Furthermore, by providing examples from ‎the Czech platforms’ market, also illustrates expansion local broadcasting providers ‎into sphere.‎